A loose oil sketch of a river city at night, with Tokyo Tower and N Seoul Tower faint in the mist

Creator marketing from Tokyo and Seoul to the world

Your creator-marketing partner in Japan and around the world.

From casting domestic influencers to sourcing, negotiating and contracting creators in Korea and beyond — and inbound funnels for visitors to Japan. A bilingual team runs it end to end, strategy through execution.

Sound familiar?

  • Your domestic casting agency keeps proposing the same thing, and there's no new angle.
  • You want to work with Korean or overseas influencers, but negotiation, contracts and payments are a black box.
  • You've been asked to reach inbound tourists, but have no way to reach them before they travel.
  • You need to explain influencer results with data, not gut feeling.

Not just posts. Sales at the shelf.We design past the post — all the way to the purchase in store.

Services

Four lines, one team.Strategy through execution, in four service lines.

01 / Domestic Casting

Domestic influencer casting

We select and book creators on Instagram, TikTok, YouTube and X to fit your product and goal, using evaluation criteria we designed for each platform — quality of engagement, not follower counts. Planning, direction, post management and reporting included.

followers ≠ fit
Fig. 1Creator selection with platform-specific evaluation criteria
02 / Cross-Border Casting

Cross-border influencer casting (Korea, Asia & beyond)

We negotiate directly with Korean influencers and model agencies, in Korean and on local business terms. Fees, contracts, international transfers and withholding tax — the entire B2B transaction is handled by us as your single counterparty. We also run event-linked campaigns with creators visiting Japan.

JP KR negotiated in Korean
Fig. 2We close the Japan–Korea transaction as your single counterparty
03 / Inbound Design

Inbound funnel design

We build awareness with home-country influencers before travelers arrive, and design the path to purchase at retailers popular with visitors to Japan, such as Don Quijote. KPIs are set for the shelf, not the post.

KPI designed back from the shelf
Fig. 3One funnel from pre-trip awareness to purchase in store
04 / Strategy & Consulting

Strategy & consulting

Beyond one-off casting: a creator strategy worked back from your revenue targets and business plan. Competitive analysis, annual planning and measurement — as your marketing partner, not a vendor.

Q1Q2Q3Q4
Fig. 4Competitive analysis, annual planning and measurement
Run by people, powered by AI.

An AI-assisted operation

Market research, creator analysis, contract drafts, project management and reporting run on our own AI-assisted workflow — so a small team can handle the volume of a large agency, faster and with fewer errors.

* Notifications are illustrative

Why Us

Why teams choose us.Six reasons clients stay.

1

Japan and Korea, in both directions

We negotiate with Korean agencies in Korean and handle the cross-border B2B side in-house: contracts, invoicing and tax, including withholding. "We'd like to work with a Korean influencer but don't know where to start" — hand it to us.

2

Inbound designed to the shelf

Visitors decide before they land. We design and measure a single funnel, from home-country influencer awareness to purchase in Japanese stores.

3

Platform-specific evaluation criteria

We run our own evaluation criteria for Instagram, TikTok, YouTube and X, and pick the creators who actually move results — not the ones with the biggest follower counts.

4

Founder-led speed

A bilingual decision-maker works on your project directly, from strategy to negotiation to quality checks — speed and consistency that a large agency's hand-offs can't match.

5

AI for the prep, people for the finish

Research, shortlists, contract drafts and reports are accelerated with AI; final selection, negotiation and quality control are done by people. Fast and precise.

6

Any scale

From large campaigns with dozens of creators to small, high-craft projects with a handful — we size the team and the approach to your goal and budget.

Pricing

Pricing, in the open.We don't hide the line items.

Influencer marketing is often quoted as a single lump sum. Our estimates are built from the four line items below, each shown with its amount and rationale.

Creator feesSet per creator and post format
Itemized per creator
Casting & directionSelection, negotiation, planning, project management, QC
Scaled to the project
Usage rights (paid media)By use, channel and period
Itemized per use
Overseas creatorsTravel and accommodation at cost; international transfer and withholding handled
At cost, itemized
Fee ranges and results from past projects are shared in the consultation, tailored to your situation.

Case Studies

Selected work.Recent projects

Case 01 — Korean influencer visit

Major cosmetics maker × Korean influencer visit to Japan

Challenge
An inbound- and youth-oriented event needed a voice that resonates with Korean consumers.
Approach
Selected and brought over a Korean influencer with 580K followers. Terms negotiated in Korean, travel arranged, on-site attendance, Instagram Reels production and reuse in Meta ads — all in one hand.
Results: to be published once confirmed
Case 02 — Reels campaign

Haircare brand × Reels with Korean creators

Challenge
Reach domestic consumers who follow Korean trends.
Approach
Two Korean creators produced Instagram Reels, reused in Meta ads for one month.
Results: to be published once confirmed
Case 03 — Marketing partner

Direct engagement with a Korean cosmetics brand

Challenge
Grow brand awareness in Japan and stand out from competitors.
Approach
Contracted directly by the brand for ongoing strategy and execution in the Japanese market.
Ongoing engagement — details to be confirmed

Compliance

Compliant by design.Japanese regulations, handled.

§1
Posts designed to comply with Japan's stealth-marketing rules under the Act against Unjustifiable Premiums and Misleading Representations — clear #PR disclosure
§2
Claims review under Japan's Pharmaceutical and Medical Device Act for cosmetics and beauty products
§3
Withholding tax and related filings for payments to overseas companies and individuals

FAQ

Questions, answered.Frequently asked questions

How do contracts and payments work when we use a Korean influencer?
We act as your single counterparty. We negotiate terms with the Korean agency or creator in Korean, draft the contract, and handle the international transfer and withholding tax in-house. You contract with and pay News & Coffee Inc., a Japanese company.
How is pricing determined?
Estimates are built from four line items — creator fees, casting and direction, usage rights, and at-cost expenses for overseas creators — each shown with its amount and rationale. Fee ranges are shared in the consultation, tailored to your situation.
Do you take on small projects?
Yes. We work on everything from small, high-craft projects with a handful of creators to large campaigns with dozens, sizing the team and approach to your goal and budget.
Which platforms do you cover?
Instagram, TikTok, YouTube and X. We run our own evaluation criteria for each platform to select creators who actually move results, rather than the ones with the largest follower counts.
How do you handle Japanese advertising and cosmetics regulations?
Posts are designed to comply with Japan's stealth-marketing rules (clear #PR disclosure), and claims for cosmetics and beauty products are reviewed under the Pharmaceutical and Medical Device Act. We also handle withholding tax and related filings for payments to overseas companies and individuals.

Let's start with a coffee.Book a free 30-minute call.

Tell us your goal and constraints; we'll come back with a creator shortlist and a ballpark estimate. A fixed-fee market briefing is also available.

Book a free 30-minute call
  1. 1Free call (30 min, online)
  2. 2Creator shortlist and ballpark estimate
  3. 3Contract and execution — negotiation through reporting

Contact by form

Questions before booking, or requests for materials — we usually reply within 1–2 business days.

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